Dave Wireless will launch as Mobilicity

Dave WirelessDAVE Wireless, the company formed by John Bitove and venture capitalists from the United States, today announced that it has renamed itself as Mobilicity.
Mobilicity says it will launch this spring in Toronto, with a rollout in Vancouver, Edmonton, Calgary and Ottawa later this year later this year.

Dave Dobbin, President of Dave Wireless, says the company will offer a range of mobile devices from basic talk-and-text phones to smartphones with no contracts.

The company, which will compete with wireless incumbents Rogers, Bell, and Telus along with newcomers Videotron, Globalive and BMV, spent $243 million in 2008 to acquire 10 wireless licences.

Posted on 2 February '10, under Business.